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7 Beauty Marketing Strategies: How to Build a Deeper Connection With Your...
It might sound surprising, but some of the secrets to creating a meaningful connection with your brand's audience draw from the playbook of a therapist's relationship advice. There are 7 key...
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The Beauty Business: How to Launch Your Beauty Brand Internationally
Introducing your beauty brand to international markets is an exciting prospect. However, it requires careful consideration of regulatory compliance, understanding local consumer preferences, putting...
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From Chance to Strategy: 21 Must-Ask Questions for Beauty Brand Founders
The day-to-day of growing an indie beauty brand will keep you on your toes. With a never-ending avalanche of tasks crying out your name, it’s often hard to make the time and headspace to strategize...
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Beauty Branding Basics: 5 Essential Components of a Beauty Brand Identity (An...
Every beauty brand identity has critical components that build it's foundations. As an expert beauty branding agency, here are the must-know elements that form a well-rounded beauty brand identity.1....
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Beyond Aesthetics: How to Master your Beauty Brand Refresh
For many beauty brand founders, their brand is more than just a business – it’s an extension of themselves. So the process of a brand refresh can be more of a personal journey. As they've evolved as...
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3 Beauty Brand Lessons: How The New Guard of Prestige Brands Build Their Legacy
As a brand founder, every choice you make contributes to building your brand's legacy over the long run. From the seemingly small to the obviously grand, every nuanced brand touch point ladders up...
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How to Craft a Distinct Beauty Brand Tone of Voice
A brand's tone of voice is an aspect sometimes overlooked by emerging brands. To define its voice, a brand can start by characterizing its personality, its core values, and the emotions it wishes to...
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Kissing Cash Goodbye: How to Move Beyond Hit or Miss Beauty Creator Content
Every other week, beauty brands are in dire need of more creative assets for social media. Traditional photoshoots and hiring models can get extremely expensive for indie beauty brands, so...
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5 Key Observations: How to Build a Beauty Founder’s Personal Brand
Not everyone enjoys the spotlight, and the idea of personal branding might spark different levels of enthusiasm among beauty brand founders. For some, it’s an exciting opportunity they're eager to...
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Strategy Before Scale: Why Your Beauty Brand’s Message Matters First
These brands are still growing, but their maximum potential is hindered by what some call a "messaging debt." Messaging debt refers to the opportunity cost brands face when this "debt" acts as a...
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